Landowner Stories: James Nason, Pitchford

Oct 8, 2025

From the Industrial Revolution to the Green Revolution in Shropshire.

Nestled in the rolling Shropshire hills, the Pitchford Estate has stood since 1473 – a Tudor landmark surrounded by ancient hedgerows, orchards, and woodlands. Today, it’s not only a reminder of England’s past but also a quiet force shaping its renewable future.

James, who lives on the historic estate, takes pride in continuing its legacy in a way that looks forward as much as it looks back.

“You can’t really argue with the fact that we’re producing clean energy for 6,000 homes,” he says. “We definitely get a sense of pride in delivering that project for the local community.”

The estate leases 50 acres to a solar company, forming part of a 120-acre solar scheme that now powers thousands of homes with clean energy. Just a decade ago, the area produced none.

Alongside the solar power generation, James works with the developers and local farmers to allow sheep to graze on the site, seeking shade under the panels and making use of the land.

The solar farm has also created long-term stability for community funding. With 25 years of guaranteed revenues, the project funds the restoration of Pitchford Hall and supports community initiatives through the parish council.

 “For an English parish council, the annual funding they get from the solar farm is really quite considerable,” James explains. “It goes to help individuals who are maybe slightly disadvantaged or have fallen on difficult times.”

Although the solar farm is tucked out of sight, its benefits reach deep into the community – helping to preserve local heritage while powering a cleaner future.

That future also carries powerful symbolism for the region. Just five years ago, the nearby Ironbridge coal-fired power station – once a hallmark of the Industrial Revolution – was decommissioned. Around the same time, the Pitchford solar farm was energised.

“That moment felt significant,” James reflects. “Ironbridge was the center of the Industrial Revolution 200 years ago, and now Pitchford is contributing to a green revolution in the UK. It’s something we’re genuinely proud of.”

 

Learn more about James and restoration efforts at the historic Pitchford Estate

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